5 Ways to Attract B&B Customers for Valentine’s Day
As Valentine’s Day approaches, it’s a great time of year to capitalise on your B&B business and turn a profit with a bit of clever marketing and these inspirational ideas.
1. Dinner packages
If your B&B has restaurant facilities, consider offering dinner, bed and breakfast deals for the Valentine’s weekend. With a romantic menu, a bottle of wine and some romantic décor in the dining room all thrown in to the package, your guests will enjoy an excellent weekend break and you’ll be able to pull in the customers with this ‘special offer’.
For B&Bs without a big kitchen or dining room, try approaching a restaurant or pub nearby for a partnership offer – they provide the dinner, you provide the bed and the customers receive a relaxed and stress-free holiday.
2. Special events
For a more unusual option than dinner for two, arrange a fun event to attract customers to your B&B. An evening of wine tasting or a menu of canapés paired with cocktails will be sure to get couples interested in what you have to offer.
3. Romantic breakfasts
Think chocolate, strawberries and decadent recipes – change your usual continental or Full English breakfast options for a more romantic and exciting menu especially for the Valentine’s weekend. These romantic B&B recipes should get you started on the right foot – simply upload the new menu to your website or listing page to attract the customers. Don’t forget to decorate the dining room with some romantic touches to set the scene!
4. Romance in the room
Subtle changes can make all the difference – add fairy lights, fresh flowers, rose petals and candles for a warm and inviting atmosphere that suit a romantic weekend break. Take photos of a decorated room and put it online to make sure guests know what to expect.
You can also offer extra services for a small fee to help a guest surprise their loved one – boxes of chocolates, roses and chilled champagne are easily bought and arranged in the room and will be a much appreciated treat when your customer’s open the door.
5. Singles parties
Love might be in the air, but why let the couples have all the fun? They aren’t your only prospective guests for Valentine’s Day. Instead of offering special rates and packages to couples, organise group rates for friends wishing to escape the loneliness of the holiday or singles looking to meet new people.
In your bar or dining room, you can offer a singles party or fun mixing event like speed dating to encourage more customers to come to your B&B
How Funny is this???